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Albena Resort with B2B meeting in Leipzig, Germany

Published on 23 11 2023

Albena Resort organized an exclusive meeting with representatives of tour operators, travel agencies and media in the German city of Leipzig, Saxony. During the meeting, the novelties for the upcoming summer tourist season were presented, including the "Green All Inclusive" concept, with which the complex wants to deepen its approach and contribution to the sustainable development of the Bulgarian tourist product. Emphasis was placed on the traditional summer sea tourism and the large beach, winner of the "Blue Flag" award, but also on segments for which the complex is known on international markets - the diverse sports infrastructure, the availability of healing mineral water and treatments with natural products, the opportunities for congress tourism, the cultural and historical heritage of the region, culinary and wine tours. 

According to the feedback received from the trade attendees, the three 5-star hotels remaining among the German public's favorites are Maritim Hotel Paradise Blue, winner of the 2022 Red Star Quality Award, Maritim Hotel Amelia, named 2022's "Best 5-star Ultra All Inclusive Concept Hotel", and Flamingo Grand Hotel & SPA, winner of the "Top Hotel Partner 2022" award. Among the hotels located on the border with the Balata Nature Reserve, Gergana and Boryana again remain the leaders, and among those in the central part of the resort - Kaliakra Beach, Kaliakra Mare and Sandy Beach. After its first year under the German Calimera brand, the Ralitsa Superior remains one of the favorites for families with children, which together with the Ralitsa Aqua Hotel provides included access to the Aquamania Aquapark. 

The initiative of Albena Resort is part of the strategic partnership with the German PR and advertising agency Global Communication Experts, and is supported by the largest tour operators in Germany, including Flamingo Tours, DerTouristik, Alltours, Schauinsland Reisen, FTI, TUI, Club Magellan and W2M. At the end of the meeting, a tombola determined one of the attendees who won a holiday on the beach in Albena. Until 26 November, the resort will also be presenting itself at the specialist Touristik & Caravaning exhibition, again in the town of Leipzig. 

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