Increase in customer satisfaction at the end of the summer

At the end of the summer season, hotel managers in the Albena Resort report an increase in the customer satisfaction levels. Guest ratings are received by hoteliers through the main channels for direct sales and marketing of travel services, such as the HolidayCheck.de (Germany), Booking.com and TripAdvisor.com, as well as the Scandinavian tour operator Nordic Leisure Travel Group.

The new 5-stars Amelia Hotel achieved the highest results with 99% satisfaction on the HolidayCheck platform and a rating 5/5 on TripAdvisor.com. Almost 9/10 is the rating of the themed aviation hotel on Booking.com. The other 5-stars hotel Paradise Blue, part of the German brand Maritim, scores 97% on HolidayCheck.de (94% at the start of the season), 9/10 on Booking.com and 4.5/5 on TripAdvisor.com. The iconic Flamingo Grand Hotel & SPA 5* scored 87% (83% at the start of the season), 8.4/10 and 4/5.

Among the 4-stars hotels, good results are shown by Gergana Hotel with 91% satisfaction (84% at the beginning of the season), and the Kaliakra Mare Hotel with 86% (79% in the spring). With the highest indicators among the 3-stars is Boryana hotel with 86% satisfaction on the German platform, and Mura hotel with a rating of 7.6/10 on Booking.com.

The management of the resort attributes the increased indicators of customer satisfaction to good teamwork, as well as the targeted policy of the company to improve the professional qualifications of employees, the majority of whom in the off-season participate in a number of trainings or work in partner hotels in Western Europe.